Field brief · 4 pages
Going to market is a decision, not a diagnostic.
Three questions that settle replace-or-optimize before anyone writes an RFP. Print it. Fill it with your team. Take it to the board. We email the PDF.
What is in it
Ask these before the RFP.
- 01 · What is actually broken? The system, or how the organization uses it.
- 02 · Can the work be specified without naming software? If the requirements describe the incumbent, you will buy the same thing again.
- 03 · What is the honest cost of each path? Replacement and optimization, on the same page, with the same assumptions.
Request the PDF
We will email the brief.
Work email, name, and agency. The file is not a public download. Same HubSpot portal as the rest of the firm site.